Cosmetology Career: Launch Guide

How to Launch a Career in Cosmetology

Have you always dreamed of a career in cosmetology? Maybe you’ve always wanted to work in the beauty & wellness industry but don’t know where to get started.

If this sounds like you have no fear! This is your go-to guide for a career in cosmetology.

In the following brochure, we’ll outline everything you need to know about your upcoming cosmetology education. If you’ve ever wondered, “what do I learn in cosmetology school?”, this is the article for you.

Let’s get into our quick rundown of what it takes for you to become a cosmetologist.

A Career in Cosmetology Curriculum

The Salon Professional Academy Whitehouse focuses on making sure all of our students are ready for the real world. The beauty and cosmetology business is fast-paced. We make sure our students have all the know-how they need to reach the top of their industry and stay there.

Here are just a few of the amazing topics you’ll learn about during your time at TSPA Whitehouse.

Graduate Salon Ready

Part of being successful in a career in cosmetology is networking. How can people use your services if they don’t know you? We teach our students all about marketing themselves and marketing their services.

Students will learn how they can take advantage of all TSPA Whitehouse has to offer. You can get involved with campus events to help get your name out there and find the private salon of your dreams.

Students will also learn about booking and prescribing products as they go through all 4 levels of our top-notch curriculum. Our goal here is for our students to leave TSPA Whitehouse ready to run a business. And, there is much more to that than just providing beauty services.

We’ve worked with Redken to make sure you get everything you need to graduate salon ready!

Grow and Handle Your Book of Business

Getting clients is only one-half of the story. Keeping them is another. We teach our students cutting-edge marketing strategies to help grow their salons. We also teach them everything they need to know to keep customers coming back for more.

It takes more than a great haircut or beauty treatment to keep recurring clients happy. Learn all that and more as we teach you “your book of business 101“.

Beauty for the Modern Age

The beauty landscape is constantly changing. And, unlike most industries, it’s changing on multiple fronts. New hairstyles and treatments are constantly coming out.

Our instructors are trained in the latest styles and trends to help you make your mark in the industry right after graduation.

Technology is also changing the way the beauty industry works. Some of the biggest names in the industry like Huda and Sephora have started from humble beginnings in the “beauty blogosphere”. You’ll have the opportunity to learn alternate avenues in the beauty industry you may not have thought of.

Our goal is to help you conceptualize your role within our amazing industry. We’re going to get you ready for the beauty revolution!

Paying Your Tuition

If you’re interested in attending our cosmetology school but think it’s out of reach, think again. TSPA Whitehouse provides personalized assistance in exploring all available options to help with the cost of your career education.  Once you leverage all scholarship or grant programs available for those who qualify, you’ll be surprised how close you actually are to your dream.

Your Future Is Waiting

So, what are you waiting for? Your career in cosmetology is only a click away! We’re excited for you to get started and can’t wait for you to start this life-changing journey.

If you have any more questions, you can always contact us at TSPA Whitehouse. Our friendly staff is more than happy to give you any information you need.

Cosmetology Career

5 Best Tips For New Hairstylists

Tips For Becoming the Best Hairstylist

As of 2019, there were more than 558,000 hairdressers, cosmetologists, and hairstylists in America.

If you’re looking to set yourself apart from others that work in the hairstyling industry or want to join them, you need to check out the professional hairstyle tips we’re about to share with you.

Along with these tips, you’ll find strategies on how to become a successful hairstylist and cosmetologist.

1. Have Your Business Card Ready

The only way to gain business as a hairstylist is to attract the right clients and advertise your services. For this reason, the first tip we have to offer you is to always have a business card on hand.

No matter where you are, you’ll have a card with your contact information ready to give to potential clients. You should also take advantage of social media and create accounts to advertise the work you’ve done in the past.

On social media, your work will speak for itself and help you to attract more clients.

2. Solid Marketing Plan

Above we mentioned having a business card ready at all times, but that’s not the only tool you should have in your marketing strategy. We recommend that you take some time to decide what type of clients you want to attract to your business.

Once you’ve got a better understanding of your ideal client, you can take the time to ensure that all forms of marketing you’re using are geared towards them. Ensure that your branding speaks volumes about who you are as a hairstylist and what you’re able to provide to clients.

3. Continue to Educate Yourself

Even after you’ve graduated from cosmetology school, there’s always something you can do to become a better hairstylist. We recommend that whenever the opportunity presents itself, you should always take the chance to gain more knowledge and get more training.

The hairstylist industry is changing every day, which means you need to stay updated on the newest trends and perform them correctly. The more time you spend learning, the more confident you’ll be when performing these services.

4. Detail Your Process

When clients know what you’re going to be doing during their appointment, it helps them place more trust in you. This is one of the best hair tips we have because there are many times in history when a hairstylist began the process of doing a client’s hair, and the client had no idea what was going on.

Not only is this a bad practice, in the end, but your client could also potentially be upset with the results of the process. By communicating from the beginning, you clarify what will occur, and the client can change their services if they need to.

5. Be Professional 

It’s easy to become relaxed in the salon atmosphere and give in to the temptation of gossiping and talking loudly. You might be having fun, but this doesn’t say that you’re professional.

When you’re at work, always ensure that you act professionally by doing things like:

  • Getting to work earlier
  • Keeping your workspace clean
  • Help other stylists when possible
  • Dress appropriately
  • Handle clients with care

These things speak volumes about who you are as a stylist. It’ll also help you retain and gain more clients.

Hairstyling 101: Tips You Need to Know

Several tips can help you get better at hairstyling, like always have a business card with you. And don’t forget to jump at any chance to get more training and continue getting better at your craft.

If you’re looking for a place that offers advanced training, contact The Salon Professional Academy. We’ll teach you a whole range of hairstyling techniques guaranteed to make you a better hairstylist.

5 Tips For Becoming a Hairstylist. Want to Stand Out Amongst Your Peers In The Cosmetology World? TSPA Whitehouse Has The Answers You Seek!

Self-Promotion: 5 Tips on Marketing for Hairstylists

Marketing Tips to Differentiate Yourself: Stand Out in Your Industry

Marketing your business the right way can help you grow your client base and continue to build a name for yourself as a hairstylist. Yet it can be tough to know exactly what type of posts are best and how to build a professional social presence.

We’ve put together the best tips to help you learn marketing for stylists. New students can learn and grow from these concepts, and alumni can also use these techniques for continued success in their businesses.

Let’s get started!

1. Know Your Audience

While marketing businesses online is a tricky task, knowing what audience you’re speaking to can help you build your posts.

Who is your ideal customer? What do they like? What motivates them?

Once you know for sure who you’re marketing to and trying to attract, then you can tailor your posts to fit. Frame your ideas based on who you’re talking to, and your posts will work better.

One more bonus: when you find those clients who are good for you, it’s exhilarating for you as a stylist. You look forward to helping them with their hair goals, and it gives you the passion to continue learning and growing your skills.

2. Set Goals: Marketing for Stylists

Why do you want a social account? Staying relevant is important, but get specific with your goals.

Are you trying to market different hairstyling products? Are you hoping to bring in new clients? Would you like to book your appointments full every day?

With your specific objective in mind, you can tailor your posts to fit. Before you post something, consider how well it aligns with your goals, and edit accordingly.

3. Switch to Business Profiles

While you may work for a local hairstyling company, you shouldn’t always post under the salon’s accounts. Set your own hairstyling social media accounts, and make sure they are business accounts. It’s important to grow your own name as a hairstylist separate from the salon.

Keep in mind, your accounts and your posts should all be public when you have a business account. You’ll have a bigger reach that way, and you won’t exclude any potential customers.

4. Streamline Your Aesthetic

As you create more social media marketing posts, you’re building your brand. The accumulation of posts adds to your public image, which you can curate and grow.

Take some time to envision what you want your brand to look like. Keep this overall aesthetic in mind as you choose photos to post and build your reputation.

5. Add Human Interest

Whether you’re building a business website design or social media personality, you want to make sure you’re not posting only hair pictures. Add some human interest so that your clients get to know who you are as a stylist.

Talk about what interests you about hair, what colors you love, and your favorite parts of the day. Add some posts that tell about who you are as a person, too, from your pets at home to your favorite Starbucks drink and other quirks. Your clients will love feeling like they know you, and they’ll keep coming back.

Growing Your Business

Social media marketing for stylists can be tricky to master. Whether you’re still a student or you’re an alumnus of TSPA, the tips above can help you build your personal brand and market to the ideal customer.

For more on graduating salon ready, check out our other blog posts or enroll today to get started in a beautiful career!

Self Promotional Tips for Whitehouse, Texas Cosmetology Students

Hair Goals: Importance of a Hair Consult

One of the first things you need to learn as a hairstylist is how to conduct a great hair consultation.

When a client comes for a cosmetology salon visit, the first fifteen minutes are for getting to know them and understanding as much as possible about their hair and their goals.

Below we’ve outlined several types of questions to ask to get to know your client. You’ll be able to build rapport and encourage them along the way with these helpful questions!

The Importance of Getting to Know Your Client

When you have a beauty consult with a new client, you can learn their hair expectations. You’ll find out what the client likes about their hair and what they don’t like. Frame it in the form of a casual question, like this:

  • What’s your favorite thing about your hair?
  • What are your hair goals?
  • If you could change one thing about your hair, what would it be?

Through no-pressure questions like these, you’ll learn vital information about your client and their needs. Being friendly and approachable is the best way to ensure a good consult.

Without an informative beauty consultation, you won’t be able to prescribe the right products or effectively cut, color, and style their hair. If you want satisfied clients, you have to get to know them first. It’s the only way you’ll be successful.

What Does Beauty Consultant Mean?

As a beauty consultant, you’re on a mission. You need to put your clients at ease and encourage them when they feel vulnerable in their hair journey. You’re like a coach, helping them achieve their goals.

During your beauty consultation, you’ll ask questions like:

  • How do you like to wear your hair?
  • How do you part it?
  • What products do you like to use?
  • Do you spend a lot of time in chlorine or in the sun?

Keep in mind you can meet with your clients online via Zoom if they’re more comfortable. Virtual consultations aren’t just for Covid times.

They usually only take about 15 minutes. Because it’s so short, a virtual consultation is a great way to set up for an in-person appointment. You can meet with your clients at home before they make the trip to the salon.

Questions to Ask at a Hair Consultation

Asking the questions above can help you get started with your consultation. Here are some more hair consultation questions to ask:

  • When was the last time you got your hair colored?
  • How often and what type of products do you use?
  • Do you use heat on your hair?
  • Do you have any skin sensitivities?

Once you know the answers to these questions, you can prescribe products that can help your client. Remember you’re not a salesperson. You’re actually holding the answer to a lot of their hair woes, and you’re giving them the opportunity to solve them.

Taking the Time

Having an effective consultation means taking the time to understand your client and encourage them. You’ll conduct your hair consultation and then be able to provide for their needs and prescribe the right products.

If you haven’t already joined our program and it sounds right for you, apply today to get started!Hair Consults